Why free stuff makes us crazy
Marketing Against The Grain
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The Cost of Free: Navigating Consumer Expectations
This chapter explores the profound impact of free shipping and samples on consumer behavior, emphasizing how these offerings can mislead customers about actual costs. It contrasts the success of free samples in physical stores with the struggle for monetization in the digital realm, where consumers often resist paying for content. The discussion highlights the hidden costs of 'free' services and the psychological effects of consuming free content, ultimately arguing that these offerings can lead to diminishing returns and information overload.
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