Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

MichaelAaron Flicker and Richard Shotton on 100 episodes of behavioral science, brands, and ideas that actually work

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

00:00

Les Binet: Branding and Price Sensitivity

Michael cites Les Binet’s idea that strong branding may reduce price sensitivity, suggesting research opportunities.

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