Website Personalization and Targeted B2B Content That Breaks Through the Noise - Kirsty Dawe
Tech Marketing Trends
00:00
The First Steps to Personalization in B2B Marketing
People who want to try this, you know, and haven't started their personalization journey. What we say are the first steps to take and are there any challenges? And the CRO folks me would say, yeah, top top test everything,. In B2B, we don't have as much traffic as our B2C counterparts. So we have to exercise a bit more patience, because if we want to get a statistically significant result, it may take months before we see that.
Transcript
Play full episode
