Is There a Way to Sustain a Trending Moment?

One of the things that has surprised me with tiktok this year has been the unexpected viral success of a willow smith's song. I think oe of themost excitingthng abut tik tok is that it does fine pieces of culture that might have been forgotten. The question is whether or not one trending moment will sustain a career. Are things going to even out and, i don't know, give these folks more money overtime?