The Influence of Advertisers on Women's Emotions in the 1920s

This chapter discusses the influence of advertisers on women's emotions in the 1920s, targeting their guilt, insecurity, embarrassment, and fear to sell household products. It explores the role of utility companies in promoting electric appliances and how ads celebrated electricity's ability to ease women's domestic burdens. The chapter also delves into the despised chore of laundry, the daily life and workload of a 1920s housewife, and the responsibilities of housewives in managing household finances.