#108 - Emotion-led B2B tech marketing with Richard Maclauclan, VP Brand at Workhuman
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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Experiential and the Form of Marketing
It sounds like your time agency side and working more consumer brands, that was kind of big part of what you did. Is it a focus for what you do now stellin in the beats be welt? I think when we look beyond connecting experiential to innovation, thereis a really fine line between those two terms. We're doing some things traditionally, and then looking at really traditional models of proven things that we know have worked,. Then executing them in new mediums that we've never executed in before.
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