Episode 61 - Toby Baker on Customer Experience, and why we should learn the good and bad from B2C
Two PreSales in a Pod
00:00
Customer Journey Mapping
I'm really fascinated by these, these journeys that the different people go through and the experience they have with each vendor. I think it's important to map those out. To follow your own, follow your own journey, pretend you're your own customer and see what it's like. We could spend a whole episode just talking about that and its linkages to design thinking.
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