Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast cover image

Andy Rachleff on coining the term product-market fit

Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast

CHAPTER

The Lean Start of Methodology

Andy Cevallos: A lot of founders think they have product market fit way before they actually do. In fact, we see people tripping up right at the value hypothesis stage he says. "I'm a really big believer in a philosophy promoted by Clay Christensen" He adds that startups need to fail fast and cheap if they're going to succeed.

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