If you're doing a million dollars a year in revenue, you might think, man, I'm only got a million dollar business. But if we look at that as one department of a significantly larger business that does 50 or $100 million a year, then it makes significantly more sense. And fundamentally people who are wealthier don't do more than you do. They get more out of the effort they put in. The real constraint wasn't that he needed to sell twice as many customers. It was that he had his doing this with setting up shit loads of outbound teams and every month he has to set up new outbound teams and didn't get credit for the up down team
"If what you do every day doesn't necessarily change, but how much you get credit for, it does, then you get more for what you put in.” Today, Alex (@AlexHormozi) discusses how to identify and solve the real constraints holding back a business. He also provides examples of three businesses with different problems but the same larger issue and explains how to approach each one to find the real constraint and create a path to growth.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:43) Theory of constraints: focus on the constraint for outsized returns.
(4:52) Appointment-setting business: niche down or partner with a bigger business.
(8:23) HVAC business: learn HVAC, partner, or buy and juice up.
(12:27) Size of the slice of the pie matters.
(14:44) Influencer business: build sales, product, and customer success departments.
(21:44) Framework: identify the problem to solve.
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