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Technocracy and the Social Contract: Latanya Sweeney

Future Hindsight

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Is Facebook a Platform or a Business Model?

facebook has lots of knobs by which they can make adjustments so that things don't go as viral, or we adjust the speeds of how fast messages go forward. The question has to do with its economics, the business model. If you paid for it, you would then be the customer, and you would then have more control and rights. Right now, as i said earlier, we're just the product. And so as the product, it's the advertisers who are paying this bill. So that's one model. Yo, two models, the advertising model that we currently have, the customers pay model, is another model. I don't think either of those whoare the right model

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