Navigating High Demand and Competitive Reviews

This chapter delves into the challenges faced by businesses like H&M in balancing value-based offerings with trendy products, while examining the significant impact of rave reviews from sources like Wirecutter on small brands. It explores the 'Wirecutter effect' and the complexities that arise when small retailers experience a sudden surge in demand following positive reviews, shedding light on the competitive dynamics in the affiliate marketing realm.