Cosign: I think for many of us, it started as a social should powered by FOMO. And then we'd start in that space of being on social media in a social way. Then if you're a business owner, it comes out of any article you're going to read or marketing basics class. Most of the people I work with, they started their business after encountering a lot of other business owners on social media. So it's like the playbook that you're witnessing.

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