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#181: Warby Parker Cofounders and Co-CEOs, Neil Blumenthal and Dave Gilboa – Information has to travel quickly

How Leaders Lead with David Novak

CHAPTER

Building the Brand: From Doubts to Innovations

The chapter explores the founders' journey from encountering doubts about disrupting the optical industry to innovating with a home try-on concept. It discusses the thought process behind naming the company 'Warby Parker' and the strategic approach to pricing decisions for online glasses. The importance of scarcity, authenticity, and defining a brand with details and constraints is also emphasized.

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