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24min chapter
#181: Warby Parker Cofounders and Co-CEOs, Neil Blumenthal and Dave Gilboa – Information has to travel quickly
How Leaders Lead with David Novak
Building the Brand: From Doubts to Innovations
The chapter explores the founders' journey from encountering doubts about disrupting the optical industry to innovating with a home try-on concept. It discusses the thought process behind naming the company 'Warby Parker' and the strategic approach to pricing decisions for online glasses. The importance of scarcity, authenticity, and defining a brand with details and constraints is also emphasized.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode