#307: How You Build Trust With Your Brand Storytelling
Business of Story
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Are We Going to Prioritise Trust?
Margo, what main story problem are we going to solve for our listeners to day? I think we're going to solve the problem of how we prioritise trust. We've been kind of fighting that e for several years, whether we've known it or not. And i think that now now we do need to prioritize how do we counter that. There have been so many investments in in our cynicism, in stoking our cynicism and fear of each other. It's everybody's problem, so it's everybody's responsibility to try to solve.
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