Remap Radio 47 – Xbox’s Lament
Remap Radio
The Evolution of iPad Marketing Strategies
A critical analysis of recent iPad ads, including the controversial campaign featuring the thinnest iPad being crushed by a hydraulic press. The chapter delves into the changing marketing landscape for Apple's devices, questioning the emphasis on thinness and power over genuine innovation. The discussion also explores the disconnect between the marketed image of the iPad as a creative tool and the actual user experiences.
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