4min chapter

The Minimalists cover image

343 | The Good Goods

The Minimalists

CHAPTER

Planned Obsolete - What Can We Control?

We were partially to blame for the planned obsolescence. The only part that we can control is what we buy. We have design, linear growth, low wages, product logistics, marketing and disconnection. A bikeshop all is usually also the bike repair shop as well. And so they want your repeat business for years and years to come.

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