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343 | The Good Goods

The Minimalists

Planned Obsolete - What Can We Control?

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We were partially to blame for the planned obsolescence. The only part that we can control is what we buy. We have design, linear growth, low wages, product logistics, marketing and disconnection. A bikeshop all is usually also the bike repair shop as well. And so they want your repeat business for years and years to come.

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