How Do You Market Your Own Web Sites?

Bookworm is a self-taught web designer and author. He says he has been struggling with how to market his site without exploiting it for profit. Bookworm uses word of mouth, but also tries to tell good stories about the things that have helped him along the way. "You can never nail down what someone else's intent is," writes bookworm. 'But you can see what they're tions are'