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Auditing the Animalz Blog: What Works and What Doesn’t
The Animalz Content Marketing Podcast
Is Your Content Audit Strategy Led?
The idea was, conlike i's conlikes, three main focus points for it. The first was that it should be opinionated. We have strong opinions on what makes good content and what doesn't make good content. If we think something you've written previously suck, we will tell you. And if we think that, we'll strongly state what we think you should be doing next. Next part was, like you say, it should be strategy led. It should give you something to do, so that you're not just a dato dump of key words or briefs which aren't linked together. So the fna part was kind like an educational component. You really need to
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