The global market for wire framing tools is maybe ten, 15 million dollars a year. It's not wortha their money to go after such a small market. And so we sort of were lucky to start dominating this market pretty early on. If you going to try to become the next instagrama, you'd better believe that big people with a lot of money are going to go after you. But if you choose a small enough a market, people mayht largely leave you alone.
Twenty pages into reading his first business book, Peldi Guilizzonni (@peldi) closed it for good and told himself, "This is not for me. I'm never going to start a business. It's insane." Not long after that, he rolled up his sleeves and got started building Balsamiq Mockups, which would go on to employee dozens of people, serve thousands of customers, and generate over $6M per year in revenue. Over ten years later, it's still going strong. Learn about the path Peldi took to get where he is today, why he's a legend among bootstrappers, and how he's building a business that's meant to last.
Transcript, speaker information, and more: https://www.indiehackers.com/podcast/085-peldi-guilizzoni-of-balsamiq