Lashay Lewis is a B2B content marketing expert and founder of Authority Plug. She joins Dave to talk about how to drive more revenue through content and why you need a bottom of the funnel content strategy. We discuss:
- How to drive revenue with your content
- The problems with top of the funnel content
- How to do feature mapping for your product + content
- How to get executive buy in with content
- How to get subject matter expert interviews so you can produce better content
- Some of the right questions to ask before writing
- How to do better customer research before writing
- And more
Here's a link to Lashay's Content Marketing dashboard we mention:
https://authorityplug.com/content-dashboard
Send guest pitches and ideas to hello@exitfive.com
Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
Exit Five on Twitter: https://twitter.com/exit5marketing
This episode is brought to you by Zapier. Zapier empowers anyone to automate their work across 5,000+ apps, so that every person and business can move forward at growth speed. We power over 2.2 million businesses, from startups to Fortune 100, and we’ve been doing it for over a decade. Learn more + get started for free at zapier.com
Thanks to our 2023 presenting sponsors Demandwell and Zapier.
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
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Send guest pitches and ideas to hi@exitfive.com
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