
Data Is the Currency of Retail Success: Insights from MasterCard's Emilie Kroner
RETHINK RETAIL
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Blending Art and Science for Enhanced Retail Experiences
This chapter delves into the fusion of creativity and analytics in retail, focusing on the deep understanding of customer emotions while utilizing data-driven insights for operational success. It highlights the evolution of customer experience exacerbated by the pandemic, the significance of artificial intelligence, and the need for personalized loyalty experiences in a multi-channel environment.
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