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73. Wayne Mullins: Author of Full Circle Marketing

BookThinkers: Life-Changing Books

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The Natural Progression of Predictable Marketing

Marketing is about holding each dollar accountable for a specific result. What percentage of your marketing budget goes to attracting customers, and what % goes to keeping or converting customers into evangelists? And how do you know the answer? It's the vast majority goes to the attracting side. We live in a world where every single human being with a device they carry around their pocket has the power to broadcast messages to the world.

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