
Kevin Goetz explains the art of test screening; A big holiday at the box office
The Business
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Media Tensions and Box Office Resurgence
This chapter explores the legal maneuvers by Trump targeting major media companies, revealing the impact of these actions on political discourse and media freedom. It contrasts these tensions with a resurgence in box office success, emphasizing the recovery of theaters and the evolution of film releases post-COVID. The discussion also highlights the journey of a Hollywood personality dedicated to understanding audience reactions through test screenings, blending creativity with business insights.
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