Is There a Balance Between Speech and Story?

When you force these six things on the project, either you're going to produce something that's incredibly boring and banal. Or you're goin to be completely paralyzed. And we see this actua a lot with younger designers. When they give a speech, write, it's incredibly boring, dry, has no soul. Why? Because they have a team of people who have these six categories. They'r trying to check off all the boxes. That needs to be some sensitivity to which one is stronger than the other. Needs to be a balance.