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Fintech Insider Podcast by 11:FS

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Targeting the Over 55s: Opportunity and Challenges in the FinTech Market

The speakers discuss the underinvestment in the FinTech market for the older demographic, highlighting the opportunity to provide attractive deposit rates for customers over 55. They emphasize the tech-savvy nature of this group and the need to address their service gap. The chapter also explores the importance of financial inclusion and reducing friction for customers in the target market.

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