How I Built This with Guy Raz cover image

Virgin: Richard Branson

How I Built This with Guy Raz

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How Did You Become a Dislexic?

Basley, we only brought out the edition when we had enough advertising to pay for the printing and the paper cost. We didn't have any financial backing at all. I would e to ring up coke and tell them that pepsy was advertising, and then maybe get coke adand then ring up pepsy and try and tell him that coke was advertising. But the magazine became a vehicle for other things. Through the mag n i ended up setting up an advisory centre for young people. And so we set up a centre that was that gave free help and advice to people. One day i just threw in a little advert saying, virgin records, ten to 60 %

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