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Strategies for Scaling with Sasha Siddhartha, Co-founder & CTO at Thrive Market

Modern CTO

CHAPTER

The North Star of the Business

Joel Feels: The mission of the business is fairly broad. We're focused on access and making these healthy essentials easy and affordable for everyone. For a fixed cost, on an annual basis, we're able to provide our members a significant multiple of what they would pay us in the membership fee," he says. "We've actually been able to do this in an ROI positive way"

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