4min chapter

Free Thoughts cover image

Why Privacy Matters (with Neil Richards)

Free Thoughts

CHAPTER

Is Target Knowing When a Woman Might Be Pregnant?

The story of target knowing when a woman might be pregnant has become infamous in privacy spheres. The company used data analytics on the purchase history of its customers, and it could use that to determine when women became pregnant. But what struck me is when women received the congratulations, you're pregnant,. Here's some formula coupons ads, they freaked out. They didn't like it. Andat the awareness that they were being tracked a made them disfavored towards target, rather than favorable towards target. So what did target do? It hid the coupon, a for formula, in with wine glasses and lawn mower blades and other wors the things ar the furthest away from having a baby.

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