Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth
WTF is with Nikhil Kamath
The Influence of Branding and Story-telling
They discuss the influence of branding and story-telling on consumer behavior, using examples from the fitness industry and the food market. They emphasize the importance of packaging, design, and brand longevity in building a successful brand.
It's easy to start in India but very difficult to scale in India. This 3.5-hour podcast will cover everything you need to know about scaling a fashion, beauty, or home brand from zero to the first 20 crores, and then to 100 crores and beyond. We have the most requested podcast guest - Kishore Biyani BACK to drop some knowledge bombs. We also have Raj, who took the route of "digital-first" for his business expansion, and Ananth, who decoded e-commerce and marketplaces first. They delve deep into every important aspect one should know for scaling a brand, such as brand names, logos, category selection, performance marketing, SEO, growth hacking, marketplace strategies, distribution decisions, and community building. It will be a crash course for anyone who wants to take his/her brand from 0 to 1.
If you’re below 22 and are working on building a brand from 0 to 1 in fashion, beauty, or home, here’s the chance for that support you’ve been looking for from India’s best business minds. ️Apply here: https://tally.so/r/mBp7LN #NikhilKamath: Co-founder of Zerodha, True Beacon and Gruhas Follow Nikhil here: Twitter https://x.com/nikhilkamathcio/ Instagram https://www.instagram.com/nikhilkamat... Facebook https://www.facebook.com/nikhilkamath... Linkedin https://in.linkedin.com/in/nikhilkama... Koo https://www.kooapp.com/profile/Nikhil...#KishoreBiyani
Founder of Future Group (https://www.futuregroup.in/) #AnanthNarayanan: Founder of Mensa Brands Follow Ananth here: Twitter https://twitter.com/anarayanan24 Instagram https://www.instagram.com/narayanan.a... Linkedin https://in.linkedin.com/in/ananth-nar... #RajShamani: Content Creator & Founder of House of X, Figuring Out Podcast Follow Raj here: Twitter https://twitter.com/rajshamani Instagram https://www.instagram.com/rajshamani/ Facebook https://www.facebook.com/shamaniraj/ Linkedin https://in.linkedin.com/in/rajshamani Raj’s Youtube Channel https://www.youtube.com/@rajshamani
Timestamps
(00:00) - Intro
(02:06) - Ananth’s Career Path
(04:23) - Ananth's Myntra CEO Journey
(07:19) - Ananth's Entry into Pharmacy
(09:18) - Ananth's E-commerce Return
(13:16) - Mensa Brands: Explained
(19:45) - Unveiling Raj's Business Side
(21:23) - Raj on House of X Fundraising
(22:44) - China's Live-Streaming Trend
(23:38) - Raj's Family Business Growth
(27:47) - Raj's Customer Insights
(31:30) - Data for Product Development
(33:53) - Raj's Marketing Tricks
(38:35) - Raj's Family Business Exit
(42:11) - Raj's 400M Views Formula
(43:30) - Social Media Virality Tips
(46:42) - Kishore's Consumption Insights
(52:33) - India's Consumption Demographics
(01:03:16) - Luxury Brands' Tricks
(01:08:51) - BNPL Convenience
(01:10:28) - Quiet Luxury & Signaling
(01:16:37) - Content & Community
(01:24:42) - Scaling to 20 Crores
(01:30:19) - Westernized Branding
(01:35:14) - Growth & E-commerce Hacks
(01:50:36) - Performance Marketing Role
(01:52:42) - Category Selection Navigation
(01:55:07) - Art of Brand Storytelling
(01:59:49) - High Price vs. Quality
(02:02:20) - Brand Longevity Insights
(02:04:28) - Unlocking Beauty Industry
(02:10:09) - Micro-Niche Strategy & Picks
(02:16:44) - SKU Count Decisions
(02:20:21) - AI & Machine Learning Impact
(02:25:47) - Customer Reviews & Returns
(02:29:22) - Creator & Celebrity Brands
(02:35:59) - Addition vs. Replacement Categories
(02:38:10) - Brands Preferred by Raj
(02:40:05) - Panelists’ Views on Virtue Signaling
(02:44:44) - Indian Luxury Brand Opportunity
(02:48:05) - Celebrity/Influencer Selection
(02:59:30) - Kishore's Daughter's Ventures
(03:01:08) - Offline in 100+ Crores Sales
(03:02:58) - Platforms: Valuation & Models
(03:04:13) - ONDC's Platform Disruption
(03:06:44) - Panelists' Thriving Sectors
(03:08:53) - Nikhil's Lululemon Love
(03:12:27) - Untapped Men's Makeup Market
(03:14:51) - Micro-Influencers & Failures
(03:20:15) - Special Announcement: Apply Now!
(03:23:10) - Bloopers Time!
(03:23:59) - Outro
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