S2 E4 - Deep Dive on Building And Refining a Strong GTM Foundation
Stacking Growth | The B2B Marketing Podcast
00:00
The Emotional Effect of Beutob Research
Ike: In both cases, you buy based on emotion. I mean, we bought gong at our last company and didn't even look at another solution. And like the idea that that's not how people buying the enterprise is crazy. i know this is an intersection that people stand on both sides of the fence. There's value in the connective tissue, but there's also learnings.
Transcript
Play full episode
