Mike Taylor - Marketing Measurement Systems in Practice - An all-purpose guide & overview S3 Ep25 (part 6 of 6)
Champagne Strategy
00:00
Is There a Difference Between Attribution and Sales?
The digital agency and finance people that just don't, they don't understand. That is a huge, huge issue. My pro tip is for attribution, like make the decision maker, like really feel it within their bones. And I think this is what people from advertising industry, they get it because they see it. It works over such a long time horizons that politically, you know, maybe that VP of marketing, he had gone already two years later.
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