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6min chapter
Sitting Down with the Most Honest Woman in Venture Capital - Jenny Stojkovic
Girls That Invest
The Economic Power of Older Women
This chapter examines the crucial economic impact of women aged 55 and older, who drive approximately one third of all consumer purchases. It highlights their dominance in household buying decisions, particularly in food and travel, while also addressing the need for better representation of mature women in marketing and advertising.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode