Introduction

Joanna Penn talks to Jennifer Helt about the importance of genre tropes. The six figure authors podcast is back for a special episode on why book sales are down and what you might be able to do about it. Joanna also discusses how Tik Tok is driving book sales, because unlike the sort of influencer model and the advertiser model, Tik Tok has this algorithm based thing that sort of you can come out of nowhere and take off.