Try AI
Unprompted: AI, Marketing and You
The Rise of the AI Engineer
The AI engineer is really coming on the heels of something we've already heard about, which is a prompt engineer. So it's an interesting shift because historically you needed the science team to start building these capabilities. But what these AI SaaS companies or AI as a service companies have done is they've really democratized all of these tools and algorithms so that anyone can start building on top of them.
Just about everyone has heard of ChatGPT, Midjourney and Dall-E, but these just scratch the surface of all the wild and cool AI tools out there. So the Unbounce team has taken it upon themselves to review nearly 150 AI tools, and they are bringing you their recommendations for best in class. In this episode, co-hosts Pete Housley and Garrett Hughes welcome special guest Saba El-Hilo as they review a plethora of AI tools and answer the questions: Would we use it? Do we see value in it? Or is it junk? Tune in to find out for yourself, and you might just walk away with your new favorite AI-powered marketing tool.
Meet The Unprompted Crew
Pete Housley is host extraordinaire and CMO at Unbounce. His co-host this episode is Unbounce’s Manager of Content Marketing Garrett Hughes. This episode also features special guest Saba El-Hilo. Saba is Unbounce’s SVP of Data & Engineering, and leads the company’s engineering and data teams. Saba’s career includes more than 10 years of experience building top performing and innovative products. She has deep experience working with Big Data, ML technologies and building web applications and services. Most recently, Saba was the Head of Data Platform at Mapbox where she built and led multiple teams responsible for producing data products from a user base of more than half a billion monthly active users. Saba’s ability to build performant and highly scalable systems, mentor engineers, and foster diverse and healthy engineering teams will help Unbounce deliver valuable products to its customers.
Key Quotes
*”Who am I sharing my data with? That's really important, because at the end of the day our huge value at Unbounce is on our data set. And every company is trending that way. So who am I giving my value to, and am I getting that value in return?” - Saba El-Hilo
*”This is like, ‘Are robots coming for your jobs?’ I feel like as a marketer, I could be more of a one man band if I had to be. And for smaller marketing teams where you wear many hats, some of these tools to me are just blowing my mind.” - Pete Housley
Time Stamps
[2:29] AI in the news: Congress works to regulate AI
[4:49] What are economists predicting the result of AI use on the job market will be?
[6:42] Introducing special guest Saba El-Hilo, SVP of Data and Engineering at Unbounce
[10:39] How is Unbounce leveraging AI tools?
[11:52] How is AI impacting developers?
[13:25] How does Saba evaluate new AI tools?
[14:47] Introducing today’s theme: Try AI. The team tries out new AI tools and gives us their honest review.
[16:34] Market Muse
[17:36] Any Word
[20:32] Synthesia
[22:33] Munch
[25:08] Wondercraft
[27:21] Soundraw
[28:59] Uizard
[33:32] Descript
[37:01] Lightning round of AI tool reviews
[38:48] What lessons did the team learn about new AI tools?
Links
Connect with…
Check out the AI tools we explored…
Copywriting/Content Marketing:
MarketMuse: AI analysis of content against the SERP.
Anyword: AI copy generator specifically built for “marketing” use cases.
Video Marketing:
Synthesia: AI-generated videos with human-like actors.
Munch: Cut long-form videos into social shareable snippets.
Design:
Uizard: Generate multi-screen mockups for websites, apps, and more from a text prompt.
Podcasting:
Wondercraft: Turn existing content into professional podcasts.
Music:
Soundraw: Instantly generate royalty-free music.
Influencer Marketing:
Affable.ai: “An AI companion for influencers.”
Social Media
Lately: An AI-powered social content generator.
ContentStudio: AI-generated text/images for social posting.
And more:
Otter: AI transcription that includes a AI-powered chatbot (to search and summarize the content).
Forms.app: AI form generator.
TLDR This: Summarize long pieces of content into just a few sentences.
Tome: AI-generated presentation decks.
Quick Draw: Demonstration of Google’sd6f ability to detect doodles.
Cleanup Pictures / Magic Studio: Remove elements from a photograph in-browser.
Let’s Enhance: Upscale low-resolution photos with AI.
FormulaBot: Generate custom Excel formulas through text prompts.
Magical: AI writing assistant via browser extension.
Descript: Text editing for audio files.
: Create videos summarizing text content (like blog posts).
This podcast is brought to you by Unbounce.
Most AI marketing tools are… kinda the same. That’s because they’re built on the same, generic machine learning models—and they get you generic results in your marketing.
Unbounce is different. It’s trained on data from billions of conversions, which means it gives you content and recommendations proven to get you more leads, sales, and signups.
If you’re a marketer (or just someone doing marketing), you need Unbounce. You can build beautiful, high-converting landing pages for your ads and emails, plus get AI copywriting and conversion optimization tools—all powered by more than a decade of marketing data.
Get the most conversions with Unbounce. Learn more at unbounce.com/unprompted.
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