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Aura

Why Theory

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The Aura of the Mona Lisa

Mona Lisa is a great example because the, it's so funny, the aura it acquires is also through the fact that it was stolen. And I think people forget that. Because it's not there. Like when something's stolen, it's not like, aura depends on the thing not being there and present, right? Yeah, yeah, yeah, absolutely. Benjamin sees its origin in the pre-capitalist world, there is a way in which within capitalism, there's these attempts to increase the aura of certain things in order to give them a value. He doesn't use this term, but he thinks what you're saying is sublimating or creating an object into the sublime

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