As economies get richer, first that air and water pollution increases, but then it decreases. One of the reasons is because as places get richer, they de industrialize. But there now we've got data on carbond oxide omissions,. We can measure a far bigger imprint. And when you take that into account, that curve does not bend down. In fact, it just almost stays in lock step with as g d p increases, global resources impact increases. You have to have very significant interventions even to try and start bending it.

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