In the early days, oracles were famous for having the greatest sales training programm in slokon valley. And we sort of pioneered this concept of consumerise business. The prerequisite was im softre moving to the cloud. Once that requirement got lifted, because unasofer move to the cloud, you could then have users and the company to start adopting it like they would any other product. But that was a big, that was a big change. So we're sitting here to day, in twenty twenty, and it's very easy to start a company in the sas space. However, what is really hard is to scale it. That's the time period when this really matters...