Hollow Knight's Strike Counter

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The theory behind streak counters is pretty solid. It's based on this idea that people have lost aversion. They really don't like losing things that they already had. Hollow Knight does it a little bit differently. And so far as when you die, if you're able to fight your way back to the point where you lost, then you are able to earn all of your money back. You have a chance at redemption. I think that's a really elegant solution to the problem.

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How do you design a product to handle user failure? How do you keep users motivated even when they fail? How do you successfully onboard new users? What are some different kinds of search behavior? How and when does gamifying a product increase user engagement and success? What psychological components do games attempt to engage with? How do we develop expert intuition in a domain?

Rob Haisfield is a behavioral product strategy and gameful design consultant. He applies behavioral science and game design principles to products to influence user behavior. This is based on the thesis that when people use tools in ways that allow them to more effectively accomplish their goals, they gain more value. He also works as a behavioral product strategist for Spark Wave and its various portfolio companies, recently focusing on the onboarding for GuidedTrack. You can learn more about him at robhaisfield.com, follow him on Twitter at @RobertHaisfield, or email him at rob@influenceinsights.io.

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