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Rory Sutherland | Nassim Taleb Wrote The Book Jacket For Alchemy

The Incerto Podcast

CHAPTER

Is It Safe to Use One Thing?

There are really important lessons from complexity by the way, which marketers don't necessarily understand and when marketers do understand it They don't necessarily relate to other parts of the business. The adoption of a new behavior or a new opinion or anything else Tends to be kind of a sigmoid curve. I Think once you understand that you need to evaluate your advertising differently because Actually the time at which your advertising might look most effective Maybe the time in which it's actually least necessary It's when a product has already taken off and reached critical mass air fryer world,. Did you see this this thing? I've been evangelizing the air fryer for ten years. There's documentary evidence Yeah,

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