012: We all don’t need to be Twilio or Stripe
The Art of Developer Experience Podcast
00:00
Attracting Developers with Problem-Focused Content
This chapter explores the significance of creating problem-focused content to attract developers, emphasizing the role of blog posts, guides, and tutorials in addressing developers' needs. It discusses the challenges faced in marketing to potential users who are not actively searching for the company, underscoring the need to provide value by offering solutions to actual problems and empowering developers to build while showcasing the product's convenience.
Transcript
Play full episode
