3min chapter

Brave UX with Brendan Jarvis 🇺🇦 cover image

Noam Segal, PhD - When Good Democratisation Goes Bad

Brave UX with Brendan Jarvis 🇺🇦

CHAPTER

The Future of UX Research

The fundamentals of what our research is haven't really changed that much so I'm not talking about that type of evolution but you do have to wonder whether there are novel new practices that we could be adopting for example in the context of AI chat GPT. with that harsh reality maybe we could be a lot more impactful and companies would be a lotMore bullish about UX research if we did evolve our methodologies faster right now by evolve I don't mean  for example diary studies used to use physical notebooks or paper which we would mail physically to people's homes.

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