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#386: Co-Founder of MapQuest Chris Heivly on Why Building a Company is like Building a Fort

Intentional Growth

CHAPTER

Building a Business Fort: Evolution and Adaptability

This chapter uses the metaphor of building a fort to illustrate the process of creating a company, emphasizing the importance of adapting to market feedback and evolving visions. It discusses the iterative nature of entrepreneurship, the significance of open communication, and the need for leaders to prioritize business needs over personal relationships. Personal anecdotes highlight the challenges of maintaining innovation amidst change, as well as the necessity for leaders to balance team input with decisive action.

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