Introduction

Exploration of the Jaclyn Hill lipstick scandal and the journey of creating a successful website reporting on YouTube beauty community news and TikTok pop culture updates, reflecting on changing audience interests.

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Episode notes

In this week's episode, I explore the rise and (inevitable) fall of the commentary genre. I cover the origins of this content, the rise of this genre on YouTube, and why I believe we're about to see its downfall. I look at how the rise of anti-intellectualism, a decline in media literacy, and the death of the monoculture— all amplified by the introduction of TikTok— will likely be the main reasons for the downfall of commentary content.

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Timestamps:

5:31 Commentary content + its origins

10:50 The rise of commentary on TikTok

14:55 Why is internet culture commentary so popular?

20:08 Anti-intellecutalism + the decline in media literacy

25:50 Quality of content has declined

30:19 Death of the monoculture