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Introduction
Exploration of the Jaclyn Hill lipstick scandal and the journey of creating a successful website reporting on YouTube beauty community news and TikTok pop culture updates, reflecting on changing audience interests.
In this week's episode, I explore the rise and (inevitable) fall of the commentary genre. I cover the origins of this content, the rise of this genre on YouTube, and why I believe we're about to see its downfall. I look at how the rise of anti-intellectualism, a decline in media literacy, and the death of the monoculture— all amplified by the introduction of TikTok— will likely be the main reasons for the downfall of commentary content.
Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg
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Timestamps:
5:31 Commentary content + its origins
10:50 The rise of commentary on TikTok
14:55 Why is internet culture commentary so popular?
20:08 Anti-intellecutalism + the decline in media literacy
25:50 Quality of content has declined
30:19 Death of the monoculture
34:10 Lack of authority
Resources:
https://www.vox.com/the-goods/23021836/tiktok-analysis-commentary-creators
https://www.thedailybeast.com/the-psychology-of-why-we-love-and-need-to-gossip
https://studybreaks.com/thoughts/interests-teenage-girls-invalidated/
https://www.insider.com/teenage-girls-influence-popular-culture-2019-11
https://www.insidehook.com/internet/video-essay-youtube
https://time.com/5680457/why-do-people-gossip/
https://www.vox.com/the-goods/2019/12/17/21024439/monoculture-algorithm-netflix-spotify
https://www.washingtonpost.com/technology/2024/03/09/viral-view-counts-inflation/
https://twitter.com/milkkarten/status/1727037132383138255?s=20
https://measureprotocol.com/insights/mobilelife-report-fall-2022
https://dictionary.cambridge.org/dictionary/english/hate-watch
https://www.urbandictionary.com/define.php?term=hate%20follow
https://www.vice.com/en/article/93akvp/why-hate-watching-tv-movie-social-media-explained-psychology
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