I'm Not in Your Coffee, I'M Your Partner. I Help You to Sell Your Coffee

In this episode, Martin & Jahed sit down with Jordi Riulas, angel investor, entrepreneur, and board member at EthicHub. In the conversation, Jordi covers how EthicHub's DeFi platform is leading the regenerative finance movement by helping investors provide loans to unbanked coffee cooperatives in Mexico, creating a circular economy for their products in the EU and the US, and turning over ownership and governance to the farmers themselves with the Ethix platform token. It's a fascinating case study in co-designing products with communities, learning and iterating, and picking objectives that benefit not only your company, but the community that contributes value to it over the long term.Here are the show notes:

• Regenerative Finance Movement
• Applied Regenerative Economics
• The Regenerative Finance DAO
• EthicHub
• Buy coffee on EthicHub direct from coffee cooperatives in Chiapas
• Jordi Riulas on Instagram and LinkedIn
• Not-fit-for-purpose: multi-stakeholder initiatives and the pathway forward
• Climate Change And The Circular Economy