The Best Thing You Have Is Your Measuring Stick

The best thing you have easily available is your measuring stick. If the new thing isn't better than what you already know, then that screens out 99% of what you see. And it's an enormous thought conserver and it is not taught in the business schools by and large. That's why we think it's slightly nuts when big institutions decide to put 4% of their money in international equities or 3% in emerging growth country. They're deliberately using a technique that takes away the best mental tool they have.