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10min chapter
Bloomberg Businessweek Weekend - October 25th, 2024
Bloomberg Businessweek
Kefir and the American Dream
This chapter explores the rise of a dairy product brand rooted in the American dream and authentic consumer values, emphasizing its founder's journey from the former Soviet Union. It highlights the brand's strategic marketing, innovative product offerings, and impressive financial growth, particularly in the kefir market. The narrative also touches on potential acquisition talks and future expansion plans aimed at capitalizing on emerging health trends.
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