Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Interview: Orlando Wood, author of Lemon and Look Out, on why showmanship beats salesmanship

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

00:00

Leave Room for the Audience: The Mouse-and-Cheese Principle

Orlando explains why creative work should let audiences join the dots and reward their engagement rather than spoon-feed them.

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