How I Built This with Guy Raz cover image

Ben & Jerry's: Ben Cohen And Jerry Greenfield (2017)

How I Built This with Guy Raz

CHAPTER

From Friends to Ice Cream Entrepreneurs

This chapter narrates the inspiring journey of two Long Island friends who transformed their ice cream shop in Burlington into a globally recognized brand. They share their youthful struggles, the challenges from larger competitors, and the pivotal moments that shaped their entrepreneurial venture. Emphasizing the values of community and social responsibility, they reflect on their early experiences and the strategic decisions that guided their path to success.

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