Mastering Direct Mail: The REIPrintMail Advantage with Phillip Ton
The REtipster Podcast | Land Investing & Real Estate Strategies
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How to Track Your Campaign's Success
We track every single mail piece. We follow two weeks after that campaign drop, once it hits the mailbox, we call you. It's a partnership based on trust and honesty. So I call you saying, hey, you know, we mailed out 5,000 mailers. How many phone calls did you get? And of those five phone calls that you got, how many don't call me, lose my number or hey, your offer is too low. What happened? We play that scenario saying,Hey, we follow up with you. We track that. And then at that point, we'll see your KPI. So you can keep performance indicators, what's working, what
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