Don’t Attack Your Buyer’s Castle: Get Yourself An Invitation To Go Inside
B2B Marketing Exchange
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The Getty Museum Challenge in Social Media
The most relevant content is a message from an actual customer like the uppersons, because not only are they real people, but they have real experiences with the product or service under consideration. The one that has inherently less relevance and less trust is the one that we typically spend more time on. And i would suggest to you that we should try to flip this script as much as possible. We talked about the power of employees as messengers. It doesn't have to only work in be to be. It can work in b to see as well.
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